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What is Email Marketing?
Email marketing is an excellent digital marketing strategy that can be used to promote and sell a brand's products or services. Not only is email marketing incredibly versatile, it's also a cost-effective way to reach customers and grow your etwork and business.
By developing an email marketing strategy, brands can build and develop relationships with their customers, generate leads to a website, and ultimately drive sales. For the most part, most email marketing platforms are free to use under a certain number of subscribers, making it one of the least expensive marketing strategies to integrate intoyour company.
Business should really consider using email marketing as part of their marketing strategy because it is an incredibly powerful tool that allows you to segment your email list and send targeted messages to different users and even customize those messages based on demographics of your subscribers list!
HOW EMAIL MARKETING WORKS
Develop Email Purpose
Brainstorm the purpose of the campaign and content that will go inside the email, so the messaging is cohesive and straightforward.
1
Build Email Template
Design a beautiful looking, on-brand email template that will give your audience a full understanding of your company's offerings.
2
Launch and Assess Results
Set the campaign to deliver and wait! After a few days, assess the results and review your Open Rate & Click Through Rate.
4
Test Test Test
Never launch a campaign until you have tested the email on all screens to ensure proper layout, font size, and quality graphics.
3
What are the Benefits/Advantages of Email Marketing?
There are many benefits to email marketing. Perhaps the most obvious is that it is very cost-effective way to market your brand and reach a large audience. Email marketing can also be highly targeted, which means that you can send messages to specific groups of people who are more likely to be interested in what you have to say.
Another advantage of email marketing is that it is relatively easy to set up and track. You can track how many people open your emails (called your open rate) and click on the links (called your click through rate), which helps you to gauge the effectiveness of your campaigns.
Email marketing is also a great way to build relationships with your customers and keep them updated on your latest news and offerings, especially if you are running a sale on products and services or promoting new arrivals.
Frequently Asked Questions
What are the 4 types of email marketing?
How often should I be sending emails?
Should you buy a pre-existing email marketing list?
How important is the subject line of the email?
What is the best way to build an email marketing list?
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